The “Tata Super Ace Challenge” Lampung

To prove the efficiency of the Tata Super Ace 1,400cc diesel engine by the owners of the Tata Super Ace in Lampung

Lampung, December 12 2015 – After successfully conducting the “Tata Super Ace Challenge 2015” for its customers in Surabaya, East Java in October, PT Tata Motors Distribusi Indonesia (TMDI) as Authorised Agent of Tata Motors in Indonesia, held the “Tata Super Ace Challenge 2015” in Lampung.

While Surabaya (East Java) is the biggest sales contributor for TMDI in Java, Lampung holds the TMDI sales record in Sumatra. Since its inauguration in March 2015, the TMDI 3S (Sales, Service, and Spareparts) dealer in Lampung, PT Simpur Mobil Lampung (SML) located in Jl. Letjen H. Alamsyah Ratu Prawira Negara has sold 161 units wholesale and 126 units retailsale.

No less than 20 Tata Super Ace 1,400cc vehicles took part in the fuel efficiency challenge whilst carrying a 1 ton sand payload covering 50km. This fuel efficiency challenge was opened by Manoj Arora, Marketing Advisor of TMDI, and Wilton Toyip, Branch Director of Simpur Mobil Lampung.

“Through this program Tata Motors aims to prove the fuel efficiency of the Tata Super Ace 1,400cc diesel, and to introduce and educate businesses in Lampung that a commercial vehicle with a small capacity diesel engine is the best choice for increasing business profits,” said Manoj Arora.

Manoj added that the Tata Super Ace 1,400cc diesel is the best solution for various sectors, including farming, trade, services, logistics, and public transportation in Lampung. In the first event in Surabaya the Tata Super Ace 1,400cc diesel proved its efficiency by recording 17.74 Kpl. In Lampung, the winner of the challenge booked 18,22 Kpl.

In the event, the participant’s vehicles were filled with a 1 ton sand payload in accordance to the Tata Super Ace standard capacity. The method used to track fuel consumption was full-to-full, which means that the fuel tank was fully filled at the starting line, and re-filled once hitting the finish line. The petrol station before and after the race was chosen by the judges, of which then they sealed each fuel tank with a sticker. At the finish line only the judges were allowed to open the sticker.

Wilton Toyip as Branch Director of PT Simpur Mobil Lampung said, “The Tata Super Ace is known for its fuel efficiency and a low ownership cost, matched with affordable Tata Genuine Parts, making it the best vehicle in its class. This event is great to strengthen the Tata Motors brand in Lampung,” said Wilton.

Winner of the Tata Super Ace Super Challenge 2015:

No Participant Name License Plate Fuel Consumption
1 Armin BE 9429 AX 18,22 Kpl
2 Kolis BE 9522 CR 16,73 Kpl
3 Riza BE 9440 AX 14,76 Kpl

The winner won a savings account worth millions of rupiah from TMDI. Participants are owners of the Tata Super Ace 1400cc diesel from various businesses, including retail shops, logistics, distribution of crops and fish products.

After the Tata Super Ace Super Challenge Lampung was complete, TMDI donated the 17 tons sand payload used in the challenge to the development committee of the Al-Hijri Mosque in Rajabasa Indah, Lampung.

Tata Motors provides its customers with the ‘Peace of Mind’ after sales and customer care program, which covers the Best in Class Warranty Program, 24-hour On-Road Assistance, and 1×24 hour spare parts guarantee (or rendered free). For more information on Tata Motors, please contact the Tata Motors Indonesia Call Center at 0-800-1-828200.

About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of USD 42.04 billion in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
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For more information, please contact:

Mr. Kiki Fajar
Public Relations – Manager
PT Tata Motors Indonesia
+62811.158.2409 | ||