TMDI Conducts the Tata Super Ace Super Challenge 2015

A fuel-efficiency contest for Tata Super Ace pick-up owners in Surabaya

Surabaya, 17 Oct 2015 – To prove the efficiency of the Tata Super Ace 1,400cc diesel, PT Tata Motors Distribusi Indonesia (TMDI), subsidiary of Tata Motors Ltd- India’s largest automotive company held the fun rally, Tata Super Ace Super Challenge 2015 on 17 October 2015.

The Tata Super Ace fuel-efficiency contest is a continuous program from TMDI, where 20 participants took part in the inaugural event. “East Java in general, and Surabaya especially are the biggest contributors of TMDI national sales. So it is only proper that the first contest is held in Surabaya. Through the program we want to prove the fuel-efficiency of the Super Ace. Tata Super Ace pick up is not only more fuel efficient than gasoline competition vehicles under similar operating conditions, but, also offers unique diesel advantage in this category. With reduction in Diesel prices, use of diesel pickups have become even more economical,” said Biswadev Sengupta, President Director of TMDI.

The contest started in Hanata Auto, the TMDI 3S (Sales, Service, and Spare parts) dealer on Jl. Arif Rahman Hakim, Surabaya. The finish line was Area Restoran in Taman Dayu Housing located in the Pandaan area. The contest track was 65 km and took two hours to cover. The event will soon be held in other cities, including Jakarta, Lampung and Medan

The method to measure fuel consumption was fuel-to-fuel. The vehicles were given a 1-ton water payload and the fuel tank was filled with solar-fuel in the same gas pump, of which was then sealed with a sticker to confirm that it was not tampered with throughout the race. In the finish line the judges witnessed the re-fuelling and calculated each participant’s fuel consumption.

Agustinus L. Kesuma, President Director of Hanata Auto, is confident that the event was useful to show the public of the competitive advantages of Tata Motors’ products, especially the Tata Super Ace 1,400cc diesel- the only one of its kind in Indonesia. “The Tata Super Ace is the perfect solution for Small and Medium Enterprise businessmen in this economic climate. The Super Ace not only guarantees efficiency but also minimal maintenance and low operational cost,” said Agustinus.

Winner of the Tata Super Ace Super Challenge 2015:

  1. Mr Muzamil Fuel Consumption : 17,74 Kpl License Plate: W 9489 NN
  2. Mr Yanto Fuel Consumption : 15,80 Kpl License Plate: L 9914 NI
  3. Mr Ong Jon Fuel Consumption : 15,27 Kpl License Plate: L 9865 NG

The winner received prize money from TMDI. Participants are owners of the Tata Super Ace 1400cc diesel, of which are shop owners, logistics and distribution businessmen, and those from the crops and fisheries transportation sector.

Tata Motors has a program of after-sales service and customer care with the name ‘Peace of Mind’ which offers; Best in Class Warranty Program (best-in-class warranty program), 24-hour on-road assistance, and 1×24 hour spare part availability guarantee (or rendered free). For more information, please contact Tata Motors Indonesia Call Center 0-800-1-828200.

About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
(www.tatamotors.com,www.tatamotors.co.id; follow our Twitter: @TataMotors)

For more information, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT Tata Motors Indonesia
+62811.158.2409 | fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Dreya Communications
+62816.193.0126 | hendri.satrio@dreyacomm.com