Tata Motors and Castrol Free Oil Change

Pickup and Box vehicles customer service and education program

Jakarta, 21 February 2014 – Tata Motors Distribusi Indonesia (TMDI), a full subsidiary of Tata Motors Limited, an authorized agent (APM) of Tata Motors in Indonesia, in conjunction with Castrol Indonesia shall hold a FREE OIL CHANGE program for Castrol Auto Service (CAS) customers who own a pickup and box pickup operational vehicles.

The program is available in CAS locations that cooperate with TMDI in the Tata Certified Workshop (TCW) program. As known, TMDI has inaugurated 10 TCWs (in Jakarta, Bogor, Bekasi, and Tangerang) to support aftersales services for Tata Motors customers.

The Free Oil Change program is a pre-launch activity for Tata Motors commercial vehicles in Indonesia. This activity is an initiative of TMDI’s marketing team in cooperation with Castrol Indonesia, in the effort to socialize the advantages of each brand’s products.

In this program, TMDI shall socialize the strengths of its mini pickup products, the Tata Super Ace diesel 1405 cc and Tata Xenon diesel 2900 cc to CAS customers.

Pankaj Jain, Marketing Director of TMDI belives that the program would help spread information about Tata Motors’ pickup advantages effectively since it’s directly targeting pickup and box vehicle users, which is the target market of Tata Super Ace diesel 1405 cc and Tata Xenon diesel 2900 cc.

“Our wish is for mini pickup and box vehicles users throughout the Jabodetabek area to come and directly try Tata Motors pickup vehicles within the TCW premises,” said Pankaj Jain.

Below are the CAS locations that shall conduct the Free Oil Change program:

Tata Certified Workshop Location Date
TCW Bogor – Wijaya Motor Jl. Khr. Abd. Bin Muhammad Nuh – Ring Road Jasmin RT.05/04 Cibadak, Bogor 18-20February 2014
TCW Ancol – Snow Car Wash Jl. BaruAncol Selatan Blok AI No. 20, SunterAgung-Jakarta 14350 25-27 February 2014
TCW Kalimalang–AutoPit Jl. Raya Kalimalang, Kavling Billy & Moon No. 3A-Jakarta 4-6 March 2014
TCW Cengkareng – Mata Motor Jl. Perancis Raya Kav. 88B (GedungHijau) Banten, Tangerang 11-13 March 2014
TCW Bogor – Semeru Auto Service Jl. Dr. Semeru No. 35  Bogor, Jawa Barat 18-20 March 2014
TCW Tanah Abang – Nawilis Jl. Tanah Abang I No. 17, Jakarta 25-27 March 2014
TCW Jagakarsa – Simbisa Motor Jl.Jeruk 9A Jagakarsa, Jakarta 1-3 April 2014

About Tata Motors

Tata Motors is the biggest Indian car manufacturer with consolidated revenue of USD 34.7 billion in 2012-13, and is ranked the fourth biggest truck and bus manufacturer in the world. Through its subsidiaries and affiliates, Tata Motors is operating in the United Kingdom, South Korea, Thailand, Spain, South Africa, and Indonesia. Tata Motors owns British premium automaker Jaguar Land Rover, and is also involved in a joint venture with Fiat in India.With more than 7.5 million Tata Motors vehicles running on the roads of India, Tata Motors Limited has become a market leader in each segment of the commercial vehicle industry, and is one of the frontrunners in the passenger vehicle industry covering the compact, mid-sized cars, and multifunction segments. Cars, buses and trucks manufactured by Tata Motors have been distributed in various countries in Europe, Africa, the Middle East, South Asia, Southeast Asia, South America, and the Russian Federation.
(www.tatamotors.com; follow our Twitter: @TataMotorsID)

For further information on PT Tata Motors Distribusi Indonesia, please contact:
Mr. Kiki Fajar
Public Relations – Manager
PT. Tata Motors Indonesia
+62811.158.2409 | fajar.harianto@tatamotors.com | fajar.harianto@gmail.com|

Mr. Hendri Satrio
Triliant Communications
+62816.193.0126 | hendri.satrio@triliantcomm.com