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Ready to compete in the small pickup segment in Medan
Medan, 20 September 2015 – As the nation’s third largest city, Medan the capital city of North Sumatra, is a prime business destination for various brands and products. To serve the transportation needs of these businesses, PT Tata Motors Distribusi Indonesia (TMDI) is now present in Medan. TMDI is the authorised agent of Tata Motors in Indonesia, subsidiary of India’s largest auto manufacturer Tata Motors Ltd.
“When Tata Motors first came to Indonesia, we initially developed a dealer network in Java, which was soon followed by Bali and Sumatra. In Sumatra we are now present in Pekanbaru, Lampung, and now Medan. Our partner in Medan is PT Trans Niaga Perdana which has much experience in the automotive sector in Medan and Sumatra in general,” said Biswadev Sengupta, President Director of TMDI.
According to Biswadev, Medan is an important market for Tata Motors in Indonesia. For the light, medium, and heavy duty truck market, Medan is a main strategic point for sales and aftersales service.
“The potential for the small pickup segment in Medan is very big and TMDI is ready to compete in this segment in Medan. We are confident that the Tata Super Ace 1400cc diesel and Tata Ace EX2 700cc diesel that offer the lowest operational cost in its class will be the new favourite amongst small and medium-sized businesses in Medan,” added Biswadev.
Biswadev assured that Tata Motors is a global brand committed to customer satisfaction, and holds a global track record of being the profitable choice for customers in the commercial vehicle segment.
Prior to the grand launch in Medan, TMDI and its Medan partner dealer PT Trans Niaga Perdana have already held a series of product introduction events, of which received a good response from the public.
“We are proud to be entrusted by Tata Motors to market Tata Motors products in Medan. We are sure Tata Motors will develop rapidly as a commercial vehicle player in Medan,” said Hang Bun Director of PT Trans Niaga Perdana, 3S (Sales, Service, Spareparts) dealer of Tata Motors in Medan.
|Name of Company||: PT. Trans Niaga Perdana|
|Total area size||: 1350 m2|
|Building size||: 600 m2|
|Showroom size||: 400 m2|
|Workshop size||: 430 m2|
|Sparepart warehouse size||: 250 m2|
|Number of sales team||: 20 People|
|Number of service team||: 7 People|
|Facility||: Waiting room for service and showroom, 5 stall and Wifi|
|Address||: Jl. Letda Sujono No. 10-A Medan|
TMDI is currently ranked 17th in the national four-wheel automotive market. Within the next five years TMDI targets to be among the top 10 biggest automotive brands in Indonesia-a country predicted to be one of the world’s 10 largest markets for four-wheel vehicles. TMDI has sold over 2,000 vehicles since it entered Indonesia (September 2013) two years ago. Within the April 2015 – March 2016 fiscal year TMDI targets to double its sales.
TMDI has 16 3S (Sales, Service, and Spareparts) dealers in Java, Bali, and Sumatra and 60 Tata Certified Workshops (TCW) across Indonesia. A TCW is a TMDI-partner workshop with skilled mechanics and technicians providing customers with Spareparts and Service (2S), including consultation, light repairs, service maintenance, and spare part replacement.
Tata Motors provides the ‘Peace of Mind’ program for its customers. 24-hour on-road assistance, Best in Class Warranty and 1×24 hour spare part availability guarantee (or rendered free). For more information, please contact Tata Motors Indonesia Call Center 0-800-1-828200
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,62,796 crores (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.
Mr. Hendri Satrio
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